<h1>Product Design Process</h1> <div class="callout">The Product Design Process takes loose ideas, uses research and testing to shape them into firm concepts, and then deliver them into valuable products and features.</div> <p>At a high-level the design approach is a democratic one, encouraging ideation from all stakeholders — whether that's <span style="background-color: #fbeeb8;">decision makers, designers, engineerings or customers</span>. The process provides clear stages of stakeholder buy-in, it retains the why behind any<span style="color: #e03e2d;"> feature or product</span>, and as the backlog develops it provides a very clear roadmap of <span style="color: #e03e2d;">small, medium and long term goals.</span></p> <h2>The double diamond</h2> <p>The double diamond below outlines the <strong>9 key phases</strong> any idea takes on its way to our customers. A small project can fly through these stages in a matter of a days, but larger, riskier bets can take longer as we focus to validate the market value of a product before we spend the money building it.</p> <p><em>The walls are made up of rocks</em>, mountains in size, partly separated from each other by side cañons, and they are so sheer in front, and so compactly and harmoniously arranged on a level floor, that the Valley, comprehensively seen, looks like an immense hall or temple lighted from above.</p> <p><img src="https://assets.codepen.io/413052/double-diamond.png" alt="Double diamond illustration" /></p> <p>But no temple made with hands can compare with Yosemite. Every rock in its walls seems to glow with life. Some lean back in majestic repose; <span style="background-color: #c2e0f4; color: #236fa1;">others, absolutely sheer or nearly so for thousands of feet, advance beyond their companions in thoughtful attitudes, giving welcome to storms and calms alike, seemingly aware, yet heedless, of everything going on about them</span>. </p> <p>Down through the middle of the Valley flows the crystal Merced, River of Mercy, peacefully quiet, reflecting lilies and trees and the onlooking rocks;</p> <p>Awful in stern, immovable majesty, how softly these rocks are adorned, and how fine and reassuring the company they keep: their feet among beautiful groves and meadows, their brows in the sky, a thousand flowers leaning confidingly against their feet, bathed in floods of water, floods of light, while the snow and waterfalls, the winds and avalanches and clouds shine and sing and wreathe about them as the years go by, and myriads of small winged creatures birds, bees, butterflies--give glad animation and help to make all the air into music. Down through the middle of the Valley flows the crystal Merced, River of Mercy, peacefully quiet, reflecting lilies and trees and the onlooking rocks; things frail and fleeting and types of endurance meeting here and blending in countless forms, as if into this one mountain mansion Nature had gathered her choicest treasures, to draw her lovers into close and confiding communion with her.</p>